Reading list | Argyll Business School

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An introduction to Business

Introduction

Welcome and course overview
Introduction to business
Introduction to Business - Reading list
Introduction to Business course book

1. Types of Business

Introduction to different types of business
Sole proprietorship
Partnerships
Corporations
Introduction - the audio Powerpoint

2. Marketing

Marketing strategies
Digital marketing
Marketing - the audio Powerpoint

3. Finance

Basics of business finance
Financial statements
Budgeting and forecasting
Finance - the audio Powerpoint

4. Human Resource Management (HRM)

HRM functions and roles
Recruitment and selection
Performance management
HRM - the audio Powerpoint

5. Operations Management

Operations management overview
Supply chain management
Quality management
Operations Management - the audio Powerpoint

6. International Business

Globalization and international business
Entry modes into international markets
Managing cultural differences
International business - the audio Powerpoint

7. Leadership and Management

Leadership styles
Management functions
Team building and motivation
Leadership and Management - the audio Powerpoint

8. Strategic Planning

Business strategy fundamentals
Competitive advantage
Strategic planning process
Strategic Planning - the audio Powerpoint

9. Entrepreneurship

Introduction to entrepreneurship
Business start-up process
Innovation and creativity in entrepreneurship
Entrepreneurship - the audio Powerpoint
Entrepreneurship - the infographic book

10. Sustainability

Sustainable business practices
Corporate social responsibility
Green business initiatives
Sustainability and Social Responsibility - the audio Powerpoint

11. The Future of Business

Technology trends in business
Future workplace dynamics
The Future of Business - the audio Powerpoint

Additional Resources

Introduction to Business course book
Reading list
Free infographic book 1 - Starting your own business
Free infographic book 2 - Accounting and Finance

Conclusion

Course recap and final thoughts
Next steps and further learning opportunities
Suggested next courses:

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