Your introduction to Digital Marketing
The course is an introduction to digital marketing, offering a comprehensive guide to its principles, strategies, and tools. Digital marketing is defined as using online channels, devices, and technologies to promote products, services, and brands. Key benefits include broader reach, cost-effectiveness, measurability, adaptability, and increased engagement.
The course
The course explores various facets of digital marketing, including content marketing, social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, mobile marketing, video marketing, and influencer/affiliate marketing. It emphasizes the importance of web analytics and performance measurement, conversion rate optimization (CRO), e-commerce marketing, and ethical considerations.
Key course feature 1
The digital marketing funnel follows the AIDA model (Awareness, Interest, Desire, Action), guiding customers from attraction to conversion. Emerging trends highlight video content, AI-driven personalization, mobile-first strategies, and voice search. Tools like Google Analytics, MailChimp, and Canva are recommended for effective campaign
management.
Key course feature 2
Real-world examples demonstrate digital marketing’s accessibility for businesses of all sizes. The course encourages active participation, weekly assignments, and a capstone project, aiming to equip participants with skills to build and analyze campaigns, understand analytics, and leverage digital tools.
Key course feature 3
You will be tasked to explore foundational resources, such as your free course book, "The Essentials of Digital Marketing," and consider successful brand strategies.
Your course curriculum
- 1. Digital Marketing introduction
- 2. Digital marketing strategy and planning
- 3. Search engine optimisation
- 4. Content marketing
- 5. Social media marketing
- 6 Email marketing
- 7. Pay-per-click advertising
- 8. Influencer and affiliate marketing
- 9. Mobile marketing
- 10. Video marketing
- 11. Web analytics and performance management
- 12. Conversion rate optimisation
- 13. Ecommerce marketing
- 14. Digital advertising & Programmatic buying
- 15. Ethics and privacy
- 16. Emerging trends
About your free bespoke course book
Your free coursebook provides a structured approach to digital marketing, covering key strategies, case studies, and real-world applications. It highlights Nike’s success in digital marketing, emphasizing storytelling, personalization, and omnichannel integration. EcoBrew’s digital marketing strategy illustrates a step-by-step plan for brand awareness and customer engagement. The Glassdoor case study showcases effective SEO strategies, while GreenGourmet’s content marketing approachemphasizes educational and user-generated content.
The book also covers social media strategies, exemplified by Patagonia’s sustainability-driven campaigns. Email marketing is explored through EcoNest Home’s personalized campaigns. Case studies on PPC advertising (Sweet Cravings Bakery) and conversion rate optimization (GlowSkin Co.) demonstrate data-driven decision-making. E-commerce marketing (EcoNest Essentials) and programmatic advertising (EcoHydrate) highlight customer-centric approaches. Ethical concerns in digital privacy (GreenGrocer Connect) and emerging technologies like AI and AR (TechVerse Wearables) complete the framework.
This book offers practical insights, equipping marketers with the tools needed to succeed in a dynamic digital landscape.
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