All audio powerpoints
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1. Digital Marketing introduction
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2. Digital marketing strategy and planning
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3. Search engine optimisation
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4. Content marketing
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5. Social media marketing
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6 Email marketing
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7. Pay-per-click advertising
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8. Influencer and affiliate marketing
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9. Mobile marketing
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10. Video marketing
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11. Web analytics and performance management
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12. Conversion rate optimisation
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13. Ecommerce marketing
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14. Digital advertising & Programmatic buying
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15. Ethics and privacy
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16. Emerging trends
Course book with case studies
Full reading list per Week
